{"slug":"pr-campaign-reporting","name":"PR campaign reporting","category":"PR and Communications","customer":"Boutique PR agencies producing client reports","problem":"Reporting takes time and overstates what coverage proves.","value":"For boutique PR agencies producing client reports, turn verified coverage records and agreed campaign measures into reviewed PR campaign report. Address the recurring problem: reporting takes time and overstates what coverage proves. The value hypothesis is a more complete, reviewable deliverable with less repeated preparation; the pilot must establish whether that benefit is real.","format":"Evidence-backed analysis and reporting workspace","screens":"Key screens: Campaign overview, coverage evidence, client narrative. Open with a compact overview and filters for the relevant period or segment. Let users drill from each theme or metric into underlying records. Keep source definitions and missing-data notes near the result. Use an action panel to assign investigations and record what was learned. In this product, the first view is campaign overview, followed by coverage evidence and client narrative.","functionality":"1. Deduplicate coverage. 2. Classify publication types. 3. Reconcile agreed metrics. 4. Distinguish reach estimates. 5. Draft commentary. 6. Export branded reports.","workflow":"Agree definitions, import authorized data, validate coverage and identifiers, compute transparent measures, group relevant evidence, review findings, assign investigations or improvements, and repeat on a comparable period. Start with verified coverage records and agreed campaign measures and finish with reviewed PR campaign report.","ai":"Classify text, summarize evidence and propose explanations to investigate. Compute financial or operational measures with deterministic code. Separate observed patterns from causal claims and preserve examples that contradict the summary.","inputs":"Verified coverage records and agreed campaign measures","deliverables":"Reviewed PR campaign report","admin":"Dataset permissions, field mappings, metric definitions, source drill-down, saved filters, reviewer annotations, recurring reports and action ownership.","mvp":"Begin with boutique PR agencies producing client reports and one recurring use case. Build the first two modules: deduplicate coverage; classify publication types. Provide operator assistance for the third module: reconcile agreed metrics. Deliver reviewed PR campaign report through a manual review queue. Perform other necessary full-scope functions manually during the pilot. Include all applicable access, accuracy and professional-review controls from the start.","expansion":"After paid pilots establish value, automate the remaining modules: distinguish reach estimates; draft commentary; export branded reports. Add one validated source integration, reusable customer configuration and recurring delivery. Expand to additional teams, document formats or languages only after testing the new scope.","usp":"Transparent measurement definitions and traceable coverage evidence.","defensibility":"Domain-specific definitions, trusted source mappings and a history connecting findings to actions and observed results. For this solution, build around transparent measurement definitions and traceable coverage evidence. This advantage requires execution and accumulated customer trust; the base model alone is not a defensible asset.","alternatives":"Analysts, business intelligence dashboards, spreadsheets and general text summarization tools. Differentiate on this specific proposed advantage: transparent measurement definitions and traceable coverage evidence. Test it against the buyer's current method on the same task. Competitor coverage and uniqueness have not been established.","revenue":"Test USD 500-2,000 for an initial analysis of one bounded dataset. Offer USD 250-1,000 monthly for repeat reporting at agreed volume. Data cleanup and specialist analysis are separately priced. These are test ranges.","costs":"Data preparation, reconciliation, classification, expert interpretation, customer-specific definitions and recurring reporting support.","integrations":"Approved company facts, permitted media sources and publication workflows. Read-only business data exports, reporting databases and task trackers. Reconcile source totals before scheduling recurring data refreshes. These are candidate integration categories, not verified supported connectors.","dependencies":"Stable identifiers, consistent metric definitions, deterministic calculations, source lineage and representative review samples. Poor coverage must remain visible.","pilot":"Analyze one historical period and review findings with the responsible domain owner. Reconcile headline measures, inspect counterexamples and ask the buyer to choose a concrete follow-up action. For this solution, use verified coverage records and agreed campaign measures and evaluate reviewed PR campaign report. Agree success thresholds with the buyer before starting; collect a baseline for reconciled measures, reporting hours. A positive signal is payment and repeat use with acceptable quality and delivery cost, not a favorable demo reaction alone.","plan30":"Week 1: interview five prospective buyers in this segment: boutique PR agencies producing client reports. Ask to see a recent example of the problem and their current process. Week 2: prepare this demonstration using authorized or synthetic material: a clean campaign report from sample coverage. Week 3: present it through PR agency owner networks and seek one narrowly scoped paid pilot. Week 4: review reconciled measures, reporting hours, total delivery effort and a concrete renewal decision before increasing scope.","metrics":"Reconciled measures, reporting hours","channels":"PR agency owner networks","leadMagnet":"A clean campaign report from sample coverage","message":"PR campaign reporting for boutique PR agencies producing client reports. Transparent measurement definitions and traceable coverage evidence. Demonstrate the claim through a clean campaign report from sample coverage.","retention":"Repeat the same definitions each reporting period and track whether findings lead to useful action. Expand data sources without breaking historical comparability.","controls":"Verify public facts and quotations. Keep publication authority explicit and preserve the original context behind media and reputation findings. Validate source access and reviewer availability during the pilot. Maintain customer-level access, data deletion controls and a record of final approvals.","crossSector":"Writers; Executives and Strategy; Science and Research","fn":["Deduplicate coverage","Classify publication types","Reconcile agreed metrics","Distinguish reach estimates","Draft commentary","Export branded reports"],"sc":{"opp":8,"pain":6,"feas":8,"now":7},"phases":[{"name":"MVP","scope":"One buyer segment, one recurring use case; first modules: deduplicate coverage; classify publication types. Manual review in the loop.","time":{"days":3,"label":"3 days"},"usd":7000},{"name":"Paid pilot","scope":"Accounts, roles, review states, audit trail and the first integration, hardened for two to three paying pilot customers.","time":{"days":4,"label":"4 days"},"usd":7500},{"name":"Full product","scope":"Remaining modules: distinguish reach estimates; draft commentary; export branded reports. Self-serve onboarding, billing, monitoring and the wider integration set.","time":{"days":8,"label":"8 days"},"usd":10500}],"running":[{"stage":"MVP and paid pilot","note":"about 3 customers","hosting":[30,60],"ai":[80,160],"total":[110,220]},{"stage":"Full product","note":"about 50 customers","hosting":[110,210],"ai":[880,1750],"total":[990,1960]}],"total":25000,"complexity":0.28,"days":15,"shot":true,"demo":true}