{"slug":"listing-writer","name":"Survey to Listing Draft","category":"Real Estate and Construction","customer":"Listing teams at independent estate and letting agencies","problem":"Agents retype survey notes, photos and floor plans into portal listings by hand every evening.","value":"For listing teams at independent estate and letting agencies, turn survey notes, floor plan sketches, photos and voice memos into a portal-ready draft listing with description, room-by-room bullets, key features and ordered photos. Address the recurring problem: agents retype survey notes, photos and floor plans into portal listings by hand every evening. The value hypothesis is a faster, more accurate draft that needs only one review screen before publication.","format":"Source-based content workspace with editorial delivery","screens":"Key screens: Survey inbox, draft preview, edit and approve. Use a list of incoming survey packs, a central preview showing the drafted listing with highlighted changes, and a right-hand panel for field-by-field edits and confidence flags. Show room count, price and tenure as structured fields. Display draft, needs review and approved states. Provide a copy-to-portal button. In this product, the first view is survey inbox, followed by draft preview and edit and approve.","functionality":"1. Extract rooms, dimensions and features from floor plans and notes. 2. Draft description and room-by-room bullets in house style. 3. Match and order photos to rooms. 4. Fill portal fields for price, rooms, address, EPC and tenure. 5. Flag low-confidence readings for human review. 6. Export a copy-ready listing for manual portal paste.","workflow":"Drop survey pack into shared folder, model reads floor plan and notes, draft is generated, reviewer checks highlighted changes, edits if needed, approves, and copies into portal. Start with survey notes, floor plan sketches, photos and voice memos and finish with portal-ready draft listing with description, features and ordered photos.","ai":"Use vision models to read floor plans and photos, and language models to draft copy in the agency's tone. Keep room count, dimensions and price in structured fields. Flag uncertainty on handwriting or incomplete plans. A human reviewer confirms all facts and edits before anything is published.","inputs":"Survey notes, floor plan sketches, photos and voice memos","deliverables":"Portal-ready draft listing with description, room-by-room bullets, key features and ordered photos","admin":"Agency accounts, listing versions, reviewer assignments, approval timestamps, edit history, confidence flags and an audit trail of what was changed after draft.","mvp":"One agency, one listing workflow, two modules: survey intake and draft generation. Manual review of every output with no portal API.","expansion":"Automate portal API submission, integrate with CRM and property management systems, and add batch processing for portfolio listings.","usp":"Property listings drafted from messy floor plans and handwritten notes, with every uncertain fact held for review.","defensibility":"The pipeline improves with each reviewed listing, learning agency-specific tone and common floor plan quirks, making it harder to switch.","alternatives":"Agents type listings manually into portals, use generic templates or hire copywriters. This differs by automating the entire survey-to-draft path with visual understanding.","revenue":"Test at USD 200 per agency per month, flat fee for up to 20 listings, as a hypothesis.","costs":"Vision model API usage, prompt engineering, cloud storage for survey packs, and support time for setup and review handholding.","integrations":"Shared folders, email inbox, Rightmove and Zillow manual copy fields, later CRM and property management APIs.","dependencies":"Reliable vision model for floor plan reading, structured output schema for listing fields, and a secure file intake pipeline.","pilot":"Paid pilot with one agency for 30 days, baseline of average time per listing before and after, decision to continue based on at least 50% time saved and no increase in listing errors.","plan30":"Week 1: Map one agency's workflow and collect sample survey packs. Week 2: Build survey intake and draft generation pipeline. Week 3: Test with live packs and refine confidence flags. Week 4: Deliver drafts for review and gather feedback on accuracy and speed.","metrics":"Time from survey pack to approved draft, and percentage of drafts accepted without edits.","channels":"Local estate agency networks, property management software communities, and industry trade shows.","leadMagnet":"Free draft of three listings from your own survey packs, no commitment.","message":"Turn your survey pack into a portal-ready listing in minutes, not evenings.","retention":"Monthly fee includes ongoing model tuning for the agency's tone and floor plan styles, plus priority support for new portal field changes.","controls":"Must not publish directly without human approval, must flag uncertain room counts or prices, and must not invent features not present in the survey. Access limited to agency staff with role-based permissions.","crossSector":"Operations; Marketing","fn":["Extract rooms, dimensions and features from floor plans and notes","Draft description and room-by-room bullets in house style","Match and order photos to rooms","Fill portal fields for price, rooms, address, EPC and tenure","Flag low-confidence readings for human review","Export a copy-ready listing for manual portal paste"],"sc":{"opp":7,"pain":6,"feas":8,"now":7},"phases":[{"name":"MVP","scope":"One buyer segment, one recurring use case; first modules: survey intake and draft generation. Manual review in the loop.","time":{"days":3,"label":"3 days"},"usd":6500},{"name":"Paid pilot","scope":"Accounts, roles, review states, audit trail and the first integration, hardened for two to three paying pilot customers.","time":{"days":4,"label":"4 days"},"usd":7000},{"name":"Full product","scope":"Self-serve onboarding, billing, monitoring and the wider integration set.","time":{"days":7,"label":"7 days"},"usd":9500}],"running":[{"stage":"MVP and paid pilot","note":"about 3 customers","hosting":[30,60],"ai":[70,140],"total":[100,200]},{"stage":"Full product","note":"about 50 customers","hosting":[110,210],"ai":[700,1400],"total":[810,1610]}],"total":23000,"complexity":0.23,"days":14,"shot":true,"demo":true}