{"slug":"internal-communications-assistant","name":"Internal communications assistant","category":"PR and Communications","customer":"Internal communication teams at distributed employers","problem":"Announcements are repeated inconsistently across audiences.","value":"For internal communication teams at distributed employers, turn approved company announcements and role context into approved internal communication package. Address the recurring problem: announcements are repeated inconsistently across audiences. The value hypothesis is a more complete, reviewable deliverable with less repeated preparation; the pilot must establish whether that benefit is real.","format":"Source-based content workspace with editorial delivery","screens":"Key screens: Message map, audience drafts, reviewer queue. Use a project list and editorial calendar beside a document editor. Keep original material and supporting passages in a collapsible side panel. Show outline, draft, review and approved stages. Provide tracked edits, comments, version comparisons and an export preview that reflects the final delivery format. In this product, the first view is message map, followed by audience drafts and reviewer queue.","functionality":"1. Extract required facts. 2. Tailor role implications. 3. Create manager FAQs. 4. Simplify language. 5. Prepare regional versions. 6. Record approvals.","workflow":"Collect a structured brief and source material, identify unanswered questions, approve an outline, generate a draft, verify claims, gather reviewer edits, approve a final version and export the agreed formats. Start with approved company announcements and role context and finish with approved internal communication package.","ai":"Extract and organize information, propose structure, draft prose and adapt approved content to audiences. Attach evidence to factual claims. Keep names, dates, amounts and quoted wording linked to their source. Editors resolve ambiguity and approve publication.","inputs":"Approved company announcements and role context","deliverables":"Approved internal communication package","admin":"Client workspaces, source permissions, editorial assignments, change history, reviewer comments, approval gates, revision allowances and export templates.","mvp":"Begin with internal communication teams at distributed employers and one recurring use case. Build the first two modules: extract required facts; tailor role implications. Provide operator assistance for the third module: create manager FAQs. Deliver approved internal communication package through a manual review queue. Perform other necessary full-scope functions manually during the pilot. Include all applicable access, accuracy and professional-review controls from the start.","expansion":"After paid pilots establish value, automate the remaining modules: simplify language; prepare regional versions; record approvals. Add one validated source integration, reusable customer configuration and recurring delivery. Expand to additional teams, document formats or languages only after testing the new scope.","usp":"One approved source translated into practical audience-specific messages.","defensibility":"Customer-approved terminology, reusable structures, source libraries and editorial feedback tied to a specific audience and recurring publishing workflow. For this solution, build around one approved source translated into practical audience-specific messages. This advantage requires execution and accumulated customer trust; the base model alone is not a defensible asset.","alternatives":"Writers, editors, agencies, internal document templates and general-purpose chat tools. Differentiate on this specific proposed advantage: one approved source translated into practical audience-specific messages. Test it against the buyer's current method on the same task. Competitor coverage and uniqueness have not been established.","revenue":"Test USD 400-1,500 for a tightly scoped initial content package. Convert repeated work to a monthly retainer with explicit deliverable and revision limits. Specialist review and substantial research are separately scoped. Prices are hypotheses.","costs":"Research and interview time, transcription, model usage, factual verification, subject-matter review, editing and revisions.","integrations":"Approved company facts, permitted media sources and publication workflows. Document storage, word processor export, content management systems and approved publishing channels. Pilot with uploads and downloadable drafts before adding write integrations. These are candidate integration categories, not verified supported connectors.","dependencies":"Document parsing, a source-linked editor, tracked revisions, reviewer workflow and reliable document export. Rich presentation or print output needs format-specific QA.","pilot":"Complete one existing brief using the customer’s actual sources. Record reviewer edits, factual corrections and preparation time. Ask the same buyer to commission a second comparable deliverable. For this solution, use approved company announcements and role context and evaluate approved internal communication package. Agree success thresholds with the buyer before starting; collect a baseline for comprehension, material corrections. A positive signal is payment and repeat use with acceptable quality and delivery cost, not a favorable demo reaction alone.","plan30":"Week 1: interview five prospective buyers in this segment: internal communication teams at distributed employers. Ask to see a recent example of the problem and their current process. Week 2: prepare this demonstration using authorized or synthetic material: a company update adapted for three employee groups. Week 3: present it through internal communication consultants and seek one narrowly scoped paid pilot. Week 4: review comprehension, material corrections, total delivery effort and a concrete renewal decision before increasing scope.","metrics":"Comprehension, material corrections","channels":"Internal communication consultants","leadMagnet":"A company update adapted for three employee groups","message":"Internal communications assistant for internal communication teams at distributed employers. One approved source translated into practical audience-specific messages. Demonstrate the claim through a company update adapted for three employee groups.","retention":"Maintain the approved source and voice library, schedule recurring editorial work, and expand into additional formats only after the core deliverable is repeatedly accepted.","controls":"Verify public facts and quotations. Keep publication authority explicit and preserve the original context behind media and reputation findings. Validate source access and reviewer availability during the pilot. Maintain customer-level access, data deletion controls and a record of final approvals.","crossSector":"Writers; Executives and Strategy","fn":["Extract required facts","Tailor role implications","Create manager FAQs","Simplify language","Prepare regional versions","Record approvals"],"sc":{"opp":7,"pain":7,"feas":8,"now":7},"phases":[{"name":"MVP","scope":"One buyer segment, one recurring use case; first modules: extract required facts; tailor role implications. Manual review in the loop.","time":{"days":4,"label":"4 days"},"usd":7500},{"name":"Paid pilot","scope":"Accounts, roles, review states, audit trail and the first integration, hardened for two to three paying pilot customers.","time":{"days":5,"label":"5 days"},"usd":9000},{"name":"Full product","scope":"Remaining modules: simplify language; prepare regional versions; record approvals. Self-serve onboarding, billing, monitoring and the wider integration set.","time":{"days":9,"label":"9 days"},"usd":12000}],"running":[{"stage":"MVP and paid pilot","note":"about 3 customers","hosting":[30,60],"ai":[70,140],"total":[100,200]},{"stage":"Full product","note":"about 50 customers","hosting":[110,210],"ai":[700,1400],"total":[810,1610]}],"total":28500,"complexity":0.39,"days":18,"shot":true,"demo":true}